There is still work to be done before football’s new governors can be trusted to deliver their blueprint for the women’s game
Women’s football in Australia is on the cusp of a new era. Having played second-fiddle to the A-League for much of its life, the W-League now appears to occupy a prominent place in the incoming governing body’s vision for the game. And as the success of the Women’s World Cup showed, there is a market ready and willing to participate.
Following years of unknown plans and unfulfilled promises, there is cause for optimism at the proposal to transform the W-League into a sustainable, competitive, and fully-professional competition with an enthusiastic and engaged fan culture. But this is easier said than done, and there are a number of key questions that should be asked at this formative stage if fans, players, staff and other stakeholders are to trust that the future of women’s football is in safe hands.
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