Published: November 28, 2019
- Name reviewed in wake of terrorist attack on mosques
- Medieval knight and sword logo scrapped
The Crusaders will keep their contentious name but the Super Rugby team has overhauled its logo after a review of the Christchurch mosque shootings. The champion franchise undertook an extensive and costly branding review, launched in June following the 15 March shootings in which 51 people lost their lives.
Critics of the team’s name and logo said it was linked too closely with the medieval crusades, a war between Christians and Muslims that spanned hundreds of years. Crusaders bosses announced on Friday that the name would not change but that the 25-year-old logo – of a medieval knight and sword – would be replaced by a Māori motif.
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