Published: November 06, 2019
Labor went into May election with no agreed strategy, and policies were developed on the run, postmortem finds
Labor lost the federal election in May 2019 because of three overriding reasons, according to the party’s official campaign postmortem: weak strategy, poor adaptability and an unpopular leader.
The much-anticipated campaign postmortem, undertaken by Jay Weatherill and Craig Emerson, finds Labor went into the contest with no documented election strategy that had been discussed, contested and agreed across the campaign organisation, the leadership and the wider Labor party – and there was no body empowered to discuss and settle a campaign strategy or monitor its implementation.
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