Li Ziqi, 29, has garnered millions of followers with her videos of her idyllic life in rural Sichuan. Is she too good to be true?
Since she began posting rustic-chic videos of her life in rural Sichuan province in 2016, Li Ziqi, 29, has become one of China’s biggest social media stars. She has 22 million followers on the microblogging site Weibo, 34 million on Douyin (China’s version of TikTok) and another 8.3 million on YouTube (Li has been active on YouTube for the last two years, despite it being officially blocked in China).
Li’s videos – which she initially produced by herself and now makes with a small team – emphasize beautiful countryside and ancient tradition. In videos soundtracked by tranquil flute music, Li crafts her own furniture out of bamboo and dyes her clothing with fruit skins. If she wants soy sauce, she grows the soybeans themselves; a video about making an egg yolk dish starts with her hatching ducklings. The meals she creates are often elaborate demonstrations of how many delicious things can be done with a particular seasonal ingredient, like ginger or green plums.
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