• Advert will show women overcoming period pains and cramps
• ‘We can shine a spotlight on issues that need to be talked about’
The original This Girl Can campaign broke the mould by showing women of all shapes and sizes sweating to get active. Five years on the award-winning campaign is seeking to move the dial again by embracing some of the most taboo subjects in women’s sport.
A new television commercial, to be launched on Tuesday, will show women overcoming challenges such as severe menstrual cramps or coping with menopausal symptoms. In one notable scene, a woman is seen with her tampon string visible while getting changed for yoga - hardly a common sight on television screens - having taken the activity up to help her tackle debilitating period pains.
Continue reading...from The Guardian https://ift.tt/2FD57RY
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