Published: February 16, 2020
Holden brand to be ‘retired’ by 2021 as US-parent company says it can no longer compete in ‘highly fragmented right-hand drive market’
The Holden brand will be axed by the end of 2020 after the US car giant General Motors announced it would no longer design cars for the Australian market.
Three years after it ceased production in Australia, GM said on Monday that it would exit the “highly fragmented right-hand-drive market” and “retire” the Holden brand by 2021.
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