Published: February 16, 2020
Tourism has slowed across the state this summer, but regional businesses are ready for holidaymakers and there is plenty to see and do
At Christmas in 2019, Tourism Australia unleashed its “Matesong” advertising campaign, with Kylie Minogue and Adam Hills selling Britons the serenity of the antipodes as an alternative to Brexit chaos.
Within a week, the ad was overshadowed by the footage from Mallacoota Beach, where thousands of vacationers huddled by the water as encroaching flames turned the skies apocalyptic red.
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