Published: June 17, 2020
Company, which has long been criticized for the logo and name, makes announcement amid Black Lives Matter protests
One of America’s most recognizable but unreconstructed household brands, Aunt Jemima pancake products, will change its name and image in an effort by the brand to distance itself from racial stereotypes.
The logo of the brand, familiar to shoppers on every supermarket shelf that features pancake mix and pancake syrup – a staple of the classic American breakfast – features an African American woman named after a character from minstrel shows from the 19th century.
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