Published: August 10, 2020
Unless a renewed emphasis is placed on high performance, endeavours to promote the game with a new broadcast package will be for naught
Rugby Australia is banking on hosting the 2027 World Cup and a lucrative new broadcast agreement to save the game in this country, but it will not achieve its goal unless it focuses more on high performance outcomes.
Australian rugby was struggling financially before the outbreak of the coronavirus pandemic earlier this year and is now doing it very tough, kept afloat in part by a $14m advance from World Rugby.
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