Published: September 01, 2020
- Vodafone signs three-year naming rights deal
- CA still locked in crisis talks over broadcast deal
Cricket Australia’s balance sheet has received a boost in the form of a three-year sponsorship deal with Vodafone, as the governing body continues its efforts to broker peace with disgruntled free-to-air broadcaster Seven.
Vodafone’s return as a major backer follows a six-month search, which started when Domain walked away from the men’s Test naming rights during the 2018-19 and 2019-20 seasons.
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