Published: October 26, 2020
Fashion rental shows enormous promise in fighting waste, but while the Australian rental market is expanding, it has a long way to go
Is owning clothes obsolete? Or rather, is owning a lot of clothes going to be obsolete in the near future? Many fashion pundits are arguing it might be.
David Jones, a brand that has seen first-hand the decimation Covid-19 wrought on the retail industry, is among the growing number of companies looking to capitalise on the rise of renting, by partnering with rental company Glam Corner to stock for-rent occasion-wear in their stores and online, beginning with the Elizabeth Street flagship in Sydney. There are plans to expand to every capital in the country.
Continue reading...from The Guardian https://ift.tt/37I3MZt
via
0 Comments