How the league responds will be a litmus test for an organisation that has failed to stand up to the big clubs in the past
The symbolism could not have been more painstaking. Decked in a black-and-white ensemble, blood of the very same colours flowing through his veins, Eddie MGuire fronted the media and sought to find areas of grey when there was none. Straight-faced, McGuire insisted he was not the president of a racist club when the Do Better report, its findings writ large in black and white, suggested precisely the opposite.
This is true to form for McGuire and the club he has governed for more than two decades. Allegations of systemic prejudice at the AFL club have been doing the rounds for years. The Magpies’ modus operandi has forever been to deny and deflect when confronted with claims of racism, to protect the brand first and foremost. Whether going in to bat for himself or his club, McGuire became the master of damage control. But now there can be nowhere to hide.
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