Published: February 01, 2021
Opposition leader Anthony Albanese has started the year with a reshuffle and messaging reset. It could work
When Essential decided to stop releasing our fortnightly party preference polling after the 2019 election one of the factors driving our decision was the way “horse-race” polling had become a destabilising influence on the body politic.
Rather than actively engaging with the public to develop policies that met community need and taking those ideas to an election, the running scoreboard became a cheap and easy proxy for public engagement. If you were consistently behind in the polls it was time to abandon policy, leader or both.
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