‘A freebie is enough’: influencer gift posts trigger breaches in Australian ad standards

High-profile distinguishable advertising breaches from McDonald’s and Samsung highlight grey areas in influencer marketing

An Instagram post picturing a family in McDonald’s pyjamas holding McDelivery bags has exposed Australia’s regulatory “grey areas” in influencer marketing.

Advertising in Australia is self-regulated. An independent body, Ad Standards, exists to enforce the industry’s voluntary code.

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from The Guardian https://ift.tt/2XqTpWO
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