Published: October 15, 2021
Meant to be an emotional appeal from the RTA about the dangers of drink-driving, it morphed into something else entirely thanks to one memorable line – and Jessica
If you were watching television in New South Wales in 1998, you’ll know the ad.
It starts with “Tony” being interviewed in a police station. He’s been charged with drink-driving after killing a little girl at a zebra crossing. Later that night, he gets home to a house full of classic 80s and 90s decor, all brown vinyl and lino. The kitchen is cleaned up after the dinner he missed. His wife chastises him, and their small child wakes up to their fighting. “Go to bed, Jessica!” Tony says forcefully. Jessica flinches, holding her teddy bear, before jutting out her hip in defiance.
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