Published: January 02, 2022
Exclusive: sponsorship unacceptable given concern about human rights in China, says Robert Hayward
A Tory peer has vowed to lead a boycott of Coca-Cola products over the company’s sponsorship of the 2022 Beijing Olympics, saying its bid to profit from an event organised by the Chinese government was shameless.
Robert Hayward, who was a founding chairman of the world’s first gay rugby club and a former personnel manager for Coca-Cola Bottlers, said it was unacceptable for firms to help to boost the used of the Winter Games as a propaganda exercise given concerns over the treatment of 1 million Uyghurs and other Muslims in Xinjiang province.
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