Australian summer of tennis becomes a new media battleground

Nine rejects a Greenpeace ad warning this year might be ‘the last Australian Open’. Plus: all aboard with Dennis Shanahan

The Daily Telegraph has been nothing if not balanced this past week. On Saturday the Sydney paper published a double-page advertising feature promoting careers in mining, paid for by the Minerals Council of Australia. On Tuesday it followed up with a full-page ad from Greenpeace, which warned that mining coal would lead to the end of the Australian summer tradition of tennis tournaments.

The Greenpeace ad, which mimicked the Australian Open’s blue and white branding, cheekily invited readers to attend the “last Australian Open” before extreme weather forced it to close.

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from The Guardian https://ift.tt/2Rm8KT1
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