The A-League season will restart as planned with Fox Sports on board but as always with the game in Australia, nothing is ever simple
Let’s begin with some cognitive dissonance. Friday’s announcement that the 2019-20 A-League season will recommence as planned and the 2020-21 campaign will remain on Fox Sports is, in these extraordinary circumstances, a positive result for Football Federation Australia that demonstrates collective fortitude in rejecting the lowball offer on the table throughout much of the lockdown and sparking a period of expectation as the game unshackles itself from a codependent broadcast deal.
At the same time, there is cause for angst and fury that the game, not flush with cash, has agreed to the haemorrhaging of 44% of next year’s broadcast revenue and the loss of the guarantee of a further $114m for the following two seasons during the least favourable economic conditions in living memory. Nothing is ever straightforward in Australian football.
Continue reading...from The Guardian https://ift.tt/37PmU5D
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